promotional video analysis

tv ad for sky idris elba whats good, it portrays sky as a family essintial that brings together generations, the girl becoming happy shows it cheers up kids idris elba has a reconisable voice, he is very famous but also down to earth. this ad is trying to show how sky is an integral part of a family setting, by using a child and grandparent it portrays sky as somthing that bridges generations and would target grandparents who struggle to connect with their grandchilden. idris elba is also a film star so him being in the living room makes it almost as if sky brings the film to you reveal trailer for a game in a long running series that servers as a prequel to a fan favourite entry, the trailer creates a sense of mystery by showing familiar things to fans but not in the way they know them add for anti piracy, very memorable whats good is it highlights whats wrong with piracy, most people overlook how it is the same as stealing so the ad aims to make that clear