Evaluation

this was a tough asignment that challenged my weaknesses specifically in research skills what went well? through this unit i improved my skills at finding things for myself as well as a greater understanding of everything that goes into the production of a video like this, i belive my client communication went well as i attended all scheduled meetinngs and used them to refine ideas, the feedback i was given was applied to my work as seen from my first and second pitch. the way i presented the story to my client through my power point was recieved well by my client and helped them understand my ideas more clearly. i believe i was clear in portraying my ideas. what could have gone better? the dialogue could have been refined to sound more natural, a more detailed cost list could have been provided and a gantt chart could have been created with a production schedule which would make it so the amount of time everything is needed for is more clear and get a better estimate of the cost

release forms

actor release form for minor

release form for adult

pitches and justifications

This was my initial pitch which included an incomplete story and ideas that would later be changed or scrapped my second refined pitch after feedback

To do list

rent camera house mic lights? tripod hire actors 3 stock image 5-7 gant chart explain things justify check prices Promo Checklist All pre production work - that should be your pitch, your storyboard your script as well as any other visual/ written/ spoken evidence you have of explaining the project to the client You should have comprehensive planning evidence including look for locations, actors, crew (sound, camera, lighting, hair and make up), equipment list, costumes, animations and titles (if present), editing costs and distribution costs (how much would it cost to advertise on Facebook, Insta, Commercial Television) Everything should be fully costed and presented as an itemised bill or a spreadsheet explaining all costs You should be justifying all you planning decisions and costs You should include a post/ slide/ page about legal and ethical concerns - for example release forms for actors, working with under 18s (if applicable) - examples of these forms should be provided but they dont have to be your own words Health and safety consideration - what do you need to consider on set to keep everyone safe? An evaluation of your skills and the production - what did you spend too much/ little time on, what would you do differently next time, what of your own skills do you need to develop if you wish to go into production? Some of these points may differ depending on your production (for example health and safety on an animation is more concerned with artists taking regular breaks and working in well lit and ventilated spaces that looking out for loose cables)

app design

whilst planning the protional video for ancestree i created some visusals for the app itself so i wanted to make a little post going over my design choices and thier justifications i chose the tree logo to tie in with the apps name and i made it white to stand out against the background. i chose the color scheme because white is bright and contrasts nicley with the turquoise which was chosen to stand out from similar apps like twitter and face book as well as the main competitor ancestry, i didn't want to use too bright colours because i didn't want the app to look like its for children

plan

production aims one 30 second to a minute long video to be aired on tv 2-3 5-15 seond long videos for internet adds requirements cast central girl, mother, ancestor optional cast, father, aunt and/or uncle, grandparents, other relatives locatons: average family house for a regular working class family animation company to create the animations cost actors paid actors: 1 girl aged 12-14 1 boy aged 15-17 actors are paid risudual fees for every time the advert airs house mic Boom mic pole Daily / Weekend Rate £5.00 Ex. VAT £6.00 Inc. VAT 3 Day Rate £9.75 Ex. VAT £11.70 Inc. VAT Weekly Rate £17.00 Ex. VAT £20.40 Inc. VAT 2 Weekly Rate £27.00 Ex. VAT £32.40 Inc. VAT Boom mic Daily / Weekend Rate £10.00 Ex. VAT £12.00 Inc. VAT 3 Day Rate £20.00 Ex. VAT £24.00 Inc. VAT Weekly Rate £33.00 Ex. VAT £39.60 Inc. VAT 2 Weekly Rate £53.00 Ex. VAT £63.60 Inc. VAT camera Daily / Weekend Rate £80.00 Ex. VAT £96.00 Inc. VAT 3 Day Rate £128.00 Ex. VAT £153.60 Inc. VAT Weekly Rate £179.00 Ex. VAT £214.80 Inc. VAT 2 Weekly Rate £303.00 Ex. VAT £363.60 Inc. VAT lens Daily / Weekend Rate £30.00 Ex. VAT £36.00 Inc. VAT 3 Day Rate £48.00 Ex. VAT £57.60 Inc. VAT Weekly Rate £60.00 Ex. VAT £72.00 Inc. VAT 2 Weekly Rate £96.00 Ex. VAT £115.20 Inc. VAT reflectors Daily / Weekend Rate £6.00 Ex. VAT £7.20 Inc. VAT 3 Day Rate £12.00 Ex. VAT £14.40 Inc. VAT Weekly Rate £20.00 Ex. VAT £24.00 Inc. VAT 2 Weekly Rate £32.00 Ex. VAT £38.40 Inc. VAT animators, £805 each per week lead animators £1170 editor £275 a day to £1300 a week director £280 a day or £1540 a week lighting tecnichian £210 a day or 1050 a week costume maker £168 day or £924 a week camera operator £250 a day actors £384 each, 3 actors £2500 per day to rent the house shooting should only take a day or two references https://uk.talent.com/salary?job=actor https://uk.indeed.com/career/actor/salaries https://www.bbc.co.uk/news/business-40566947 https://www.studiobinder.com/blog/best-video-cameras/ https://musiciannerd.com/articles/best-boom-microphones https://www.moneymagpie.com/make-money/renting-your-home-as-a-film-set-2 https://www.hireacamera.com/en-gb/ https://www.productionbase.co.uk/ratesofpay.aspx https://www.ehow.co.uk/info_8466340_average-commercial-actors-salary.html

promotional video analysis

tv ad for sky idris elba whats good, it portrays sky as a family essintial that brings together generations, the girl becoming happy shows it cheers up kids idris elba has a reconisable voice, he is very famous but also down to earth. this ad is trying to show how sky is an integral part of a family setting, by using a child and grandparent it portrays sky as somthing that bridges generations and would target grandparents who struggle to connect with their grandchilden. idris elba is also a film star so him being in the living room makes it almost as if sky brings the film to you reveal trailer for a game in a long running series that servers as a prequel to a fan favourite entry, the trailer creates a sense of mystery by showing familiar things to fans but not in the way they know them add for anti piracy, very memorable whats good is it highlights whats wrong with piracy, most people overlook how it is the same as stealing so the ad aims to make that clear